The ideal customer journey is always a journey into the unknown - Vermeg

The ideal customer journey is always a journey into the unknown

The ideal customer journey is always a journey into the unknown

The ideal customer journey is always a journey into the unknown

LA PARISIENNE ASSURANCES, CAN YOU PRESENT IT? 

Starting as a distributor, manager and creator of insurance products, La Parisienne Assurances decided in 2015, to develop a new vision of insurance. It established a value chain link towards the creation of products and insurance risks.

The service portfolio of La Parisienne Assurances currently includes tailor-made and end-customers insurance solutions. We co-create and develop innovative insurance products, including parametric and on-demand offers that meet the needs of today’s consumers.

They are ready-to-use, in the form of APIs, thanks to our IPaaS platform that can be used as a real accelerator for designing insurance offers. We can indeed very quickly adapt our existing products to your specific needs or create with you a brand-new offer.

You can choose innovative products from this catalogue: usage-based car insurance, motorcycle short term rental, parametric insurance against delayed flights, multi-risk building, and scooter insurance.

La Parisienne Assurances co-creates and markets its white label products to its different distributors. With 200 distributor partners operating in 13 European countries and 109 employees, it generates revenues of approximately €400 million with a growth rate of 30 to 40% per year.

WHAT IS THE IDEAL CUSTOMER JOURNEY? 

The customer journey is ideally an exploration of ‘what if’ and always a journey into the unknown. Realizing the advantage of offering great customer experience and the value that resides within optimization, La Parisienne Assurances adopts a three-pillar vision that trends positively towards transparency, personalization and proactivity.

Transparency: insurance products must promote transparency for customers. The contract must be written clearly and simply so every party can understand.

Personalization: insurance products must adapt to customer needs using innovative tools, such as sensor-based devices, innovative pricing, etc.

Proactivity: customers must be directly compensated for their losses based solely on automated product base data from both public and private data.

CAN YOU ILLUSTRATE THESE PRINCIPLES WITH DIGITAL CUSTOMER EXPERIENCE EXAMPLES? 

TRANSPARENCY

La Parisienne Assurances offers distributors targeted insurance products to increase customer value and proposes a set of services in the form of APIs. Distributors would therefore start their journey towards API-led connectivity and plug APIs in the right place (quote, subscription, etc.).

PROACTIVITY

La Parisienne Assurances uses a private blockchain to automate management of contracts and claims. The blockchain network has over 100.000 active contracts and aims to keep all transactions with distributors private.

DATA ACQUISITION 

La Parisienne Assurances uses public data, like flight schedules data to manage the risk of delay or personal indices provided by trusted third parties for specific risks. For example, La Parisienne Assurances seeks to enter partnership agreements on payment installations solutions. It compensates the e-merchant if the end customer fails to make the due payments in full.

Finally, La Parisienne Assurances creates its own triggers through entering partnership agreements with Sigfox regarding IoT (Internet of Things) and intelligent sensors. In addition to the application of sensor to provide information on claims and enable automation and instant customer compensation…